Rant: Hologram Shows – Terrifying or Not?

Ronnie James Dio hologram

The fate of live music events is in the hands of some evil people. We are witnesses of a new trend in the music industry, especially when it comes to concerts (big ones), and that’s a term that I coined before I started to type this rant—hologramization.

Over the last few years, the holography was used by event organisers, where musicians were replaced by the three-dimensional images (holograms). Artists such Tupac and Michael Jackson were revived, thanks to this technology, and people embraced this unique experience.

In the rock world, there has been a lot of turmoil lately with the Ronnie James Dio hologram, where the fans were divided in two groups, those who support the whole thing, and those who oppose it. The Dio hologram made its debut last year at the Wacken festival in Germany.

Although these kind of performances are very special, especially for the people that never actually had an opportunity to experience the shows before, this also jeopardises the understanding and the point of what live events really are. Majority of groups that were active starting from late sixties and early seventies will, literally, cease to exist one day, and that sort of opens the Pandora box, where labels, managements, whoevers will definitely think about the profits they can make if they actually “revive” band members in the shape of holograms, who will “deliver” perfect audio-visual performances.

But what will we be talking after the concert on our rides back home? “Hey, the 1972 David Gilmour looked at me while he was doing the ‘Comfortably Numb’ solo.” Or, “The 1970 Jimmy Page looked high as f**k tonight!

Hell, there are many wrong things about the music industry world today, but this whole thing with hologram shows is terrifying. I am not really sure if I want to be a part of that world.


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